What Social Bookmarking Entrepreneurs Are Doing Wrong

Social bookmarking, the act of bookmarking links on the web and sharing those links with others, has never really taken off, at least not to the extent that other social networking services have. Delicious, the most well-known of these sites, has been sold three times since its founding in 2003. YouTube founders, Chad Hurley and Steve Chen, who had bought the site from Yahoo in 2011, just sold it to Science Inc. in May 2014.

Social bookmarking still remains a niche market. Delicious currently only has about 2 million active users after 10 years. Pinboard, a successful, paid bookmarking service has about 20,000 active users according to its founder, Maciej Ceglowski.

Many other sites have come and gone. Zootool, a more visual bookmarking site recently shut down after 6 years. It had, I believe, about 150,000 users. It seems many know how to start a bookmarking site, but few understand what it takes to turn it into an actual business. More >>

Social Bookmarking

The Problem With Delicious, Facebook and Twitter’s ‘Follow’ Feature

When I first decided to create LinqBox, I was excited about the idea of creating both something that I can actually be a user of, and something that can be valuable regardless of how many other users use the service. Dating sites, social networks, are only truly valuable to users if there are a significant number of other users on the site.

I wanted to create a simple online bookmark manager where users can save and access their links from anywhere. If you are someone who hates having to find that very informative article you saw a while ago, or that very funny video, and wish you had just saved it somewhere other than your browser at work, this is a useful service regardless of whether or not your friends think so.

But I also saw the benefit of being able to share those sites that I found important enough to bookmark, with friends. But doesn’t the bookmarking service Delicious do this already? Besides having a really, really stupid name, there is a serious problem with Delicious’ follow feature, and it’s the same problem Facebook and Twitter have. More >>

Social Bookmarking